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Food Gen Brands

We have multiple brands within the plant based food market. Our mission has remained the same the whole way through. Our vision is to break the barrier between the affordability and accessibility of plant based food.

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Berkano Foods

Berkano Foods was launched in 2017 by Food Gen founders Britteny & Nick. This was their first brand in the plant based food market. Berkano Foods was also the first plant based ready meals in New Zealand grocery stores. Berkano Gourmet and Fitness meals can we found in New Worlds, PAK'n SAVE, Fresh Choice and smaller retail stores around New Zealand

Harmless Food Co

Harmless Food Co was launched in 2021 as an exclusive brand for Woolworths. With a key focus on affordability the Harmless Food Co range can we found in Countdowns, Fresh Choice and Super values across New Zealand.

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Harmless Meat

Launched in 2022. Food Gens first offerings into the plant based meat alternative space. Bringing you meat alternatives like our Harmless Chicken range. Our Harmless Chicken range is New Zealand's most affordable chicken alternative available.

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